Friday, February 23, 2007

It's time...

for the weekend (thank goodness) and
for buttons,



and more buttons,



but not for Bratz.


I know I'm not the only parent tired of having to look behind every nook and cranny to find the predators (otherwise known as commercial marketers trying to lure my children with things which are not good for them). If you agree that childhood should be a time of relative innocence and children should not be targets of commercialism at its very worst... join me and the Center for a Commercial Free Childhood in
Telling Scholastic: Stop Selling Bratz in Schools

The Bratz - a line of highly sexualized dolls for girls as young as four are - being marketed in schools by Scholastic, Inc. Scholastic promotes Bratz through its book fairs and book clubs, selling titles such as Lil' Bratz Dancin Divas; Lil' Bratz Catwalk Cuties; and Lil' Bratz Beauty Sleepover Bash to a captive audience of young students.

The Bratz - whose wardrobes include miniskirts, fishnet stockings, and bikinis - were recently singled out the by American Psychological Association for contributing to the sexualization of young girls. To tell Richard Robinson, President and CEO of Scholastic Inc., that commercially- driven, sexualized stereotypes have no place in schools, click here.

1 comment:

  1. Isn't that just the weirdest thing you ever heard? It's one of those times where I shake my head and furrow my brow...huh?

    Maybe easier for me, because I have two boys, and all girl stuff is gross. We hav a long standing joke that they will only get Bratz for their birthdays!

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